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Search Engine Optimisation

Your website can be optimised to obtain an enhanced position within the natural listings of the search engines. We follow Google’s webmaster guidelines to give your website every opportunity to gain its optimum position. We are very successful with natural listings, currently all of our optimised websites have multiple page one listings* on search engines such as Google or Yahoo. However these positions are not guaranteed.

(Please be careful when enlisting the services of an SEO company, those that claim to guarantee positions should be avoided. Many use unethical techniques that can cause your website to be de-listed entirely)

On Site SEO

On-Site optimisation involves a number of processes which need to be carried out within the infrastructure of the website. This infrastructure is what the search engines crawlers look for to find out what your website is about. Search engines cannot read images, flash or Javascript so there is a balance that needs to be found between aesthetic design and readable content.

Even if you already have a website, but it’s not appearing as you’d like npwebservices can help. Basically we carry out a scan of your site, and advise areas that need attention. Upon instruction we can work on your site or if you’d prefer we can provide your existing web developer with optimised Meta data, suggest changes that need to be carried out to the body copy to incorporate key phrases, fix any broken links, optimise URL paths and supply code for social counters.

Alternatively you can pass the entire management to npwebservices.

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Off Site SEO

Normally it is not enough to simply address on-site issues as there are other important factors which determine positioning.

The quality and relevance of web pages and blogs that link to your site has a considerable impact on how it’s ranked.

Quality instead of quantity.

Only relevant, high quality links help. In recent times link structure has become increasingly important as it is very easy to be negatively affected by
Google’s algorithm. Low quality links and over optimisation of keywords can have a devastatingly negative affect on search results

– Once penalised it is very difficult to restore listings.

Additionally violation of Google’s webmaster guidelines can negatively impact your site’s ranking in search results. Examples of link schemes can include:

We break our SEO offering down into three categories Which one is right for you will depend on your level of competition and available budget:

Which one is right for you will depend on your level of competition and available budget:

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